The video world is buzzing with the news: Vimeo is set to be acquired by the Italian mobile app powerhouse, Bending Spoons, in an all-cash transaction valued at approximately $1.38 billion. This is more than just a headline; it’s a significant development that could reshape the future of one of the internet’s most trusted video platforms.
For years, Vimeo has stood apart from the crowd. While other platforms focused on mass consumer content and ad-driven models, Vimeo carved out a niche as a professional’s tool, a high-quality video hosting service for creators, businesses, and enterprises. It’s been the go-to for portfolios, internal communications, and ad-free viewing.
However, since its spin-off from parent company IAC in 2021, Vimeo’s market value has struggled. This acquisition marks a new chapter, taking the company private once again and signaling a strategic move to accelerate its growth and innovation.
The deal, which was unanimously approved by Vimeo’s board, is expected to close in the fourth quarter of 2025, subject to shareholder and regulatory approvals. As Vimeo transitions to a private company, the tech world will be watching to see how Bending Spoons applies its unique playbook to this iconic video platform. The hope is that the acquisition will unlock Vimeo’s full potential, bringing new and powerful tools to its users, while staying true to its core identity as the platform for high-quality, professional video.
