Porsche is gearing up to introduce the latest, fully electric chapter of its iconic SUV, the Cayenne, with an innovative two-part global premiere. This double debut—first digitally for the world, then as a spectacular showstopper in the heart of the Middle East—underscores the vehicle’s significance and the brand’s commitment to both digital innovation and global presence.
The Digital Reveal: November 19th
The journey begins in the digital realm. On November 19th, the covers will officially come off the all-new Porsche Cayenne Electric during a digital world premiere broadcast globally at 15:00 CET. This online event is the moment the world gets its first unmasked look at the design, technology, and performance specifications that define Porsche’s second all-electric SUV.
The digital format allows enthusiasts and media from every corner of the globe to connect directly with the reveal. Expect a deep dive into the Cayenne Electric’s revolutionary features, which early teasers suggest will redefine the luxury SUV segment:
- Next-Gen Interior: We’ve already had a glimpse of the cabin, which features the new Flow Display, a curved OLED screen that flows seamlessly into the centre console, marking the largest continuous digital surface in a Porsche to date.
- Performance Prowess: The Cayenne Electric is built on the Premium Platform Electric (PPE) architecture, promising exceptional charging speeds (up to 400 kW) and a long electric range. Early estimates suggest a WLTP range well over 370 miles (600 km).
- Motorsport DNA: The new model benefits directly from the brand’s Formula E expertise, ensuring that electrification enhances, rather than diminishes, the quintessential Porsche driving experience.
The Dubai Showstopper: Icons of Porsche Festival
Just three days later, the digital vision will become a physical reality. The Cayenne Electric will celebrate its public premiere at the Icons of Porsche festival in Dubai, running from November 22-23.
Dubai is an inspired choice for this monumental moment. As a global hub for luxury, innovation, and high-performance vehicles, and a key market for the Cayenne model line, the city provides the perfect backdrop. The Icons of Porsche festival itself is one of the most important brand gatherings in the region, drawing tens of thousands of enthusiasts to celebrate Porsche heritage and its electrifying future.
The public unveiling in Dubai signifies more than just a local launch; it’s a testament to the Middle East’s crucial role in the luxury automotive landscape and an opportunity for fans to see the new model up close and personal.
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