Loewe Perfumes has opened its first-ever stand-alone U.S. presence with a stunning pop-up store, transforming a corner of New York City into an immersive, garden-inspired sanctuary.
The Spanish luxury house chose one of New York’s most iconic and high-traffic locations for this debut: Rockefeller Center. Open now and running through January 31st, the timing perfectly captures the bustling holiday spirit, welcoming both New Yorkers and international visitors.
The pop-up space itself is dubbed the “Crafted Garden”, evoking the whimsical, peaceful atmosphere of a traditional A-frame Victorian greenhouse. Inside, the meticulous and inspired aesthetic of a botanical archive is on full display, perfectly setting the stage for the brand’s eclectic range of olfactory creations.
Visitors to the Crafted Garden can explore the full Loewe Perfumes portfolio, which beautifully translates the depth of nature into scent. Key collections you can discover and shop include:
- The Botanical Rainbow: Loewe’s core fragrance line, known for its vibrant, nature-inspired scents and distinct, color-coded bottles.
- Home Scents: A beloved range including candles, soaps, and home diffusers, capturing the authentic essences of a vegetable garden.
- The Crafted Collection: This is a major highlight! These are the brand’s newest and most elevated eaux de parfum, built around singular, high-quality notes. You can explore:
- Roasted Vanilla
- Bittersweet Oud
- Iris Root (Each 100ml bottle is priced at $485).
- Festive Home Scent Capsule Collection: Just in time for the holidays, you can find exclusive holiday-inspired candles in scents like Sweet Almond, Earl Grey, and Black Sesame.
