After six months of awaiting regulatory approval, Prada Group has officially acquired Versace in a $1.25 billion deal that strategically links two of Italy’s most culturally significant labels, Prada Group announced today.
The acquisition unites two houses that, despite their vastly different aesthetics, share a deep commitment to Italian craftsmanship, heritage, and uncompromising quality.
The successful completion of the deal marks a significant moment for Italian fashion pride. Versace’s stint under Capri Holdings, which purchased the brand for $2.1 billion in 2018, was often seen as an uneasy fit. The sale to Prada Group returns the brand to Italian ownership, allowing its destiny to be guided by the values of Milan’s fashion capital.
Prada has been clear that Versace will maintain its creative DNA and cultural authenticity. The group’s leadership is committed to a patient, long-term approach—a notable departure from the short-term, profit-driven cycles often feared in large-scale acquisitions.
“The acquisition of Versace marks another step in the evolutionary journey of our Group, adding a new dimension, different and complementary,” commented Patrizio Bertelli, Prada Group Chairman. “Versace has huge potential. The journey will be long and will require disciplined execution and patience.”
The recent appointment of Dario Vitale, a former design director at Miu Miu, as Versace’s new Creative Director, alongside the transition of Donatella Versace to a high-profile Chief Brand Ambassador role, signals a powerful blend of new, in-house operational vision and invaluable creative continuity.
For years, Italian brands have been the source of exquisite creativity and quality production, yet the largest, most profitable groups have been French. By consolidating two of its most iconic houses, the Prada Group is evolving from a design house into a true multi-brand luxury powerhouse, ready to compete on a global scale. This strategic alignment could very well serve as a catalyst, encouraging further consolidation among Italian brands to preserve their heritage and autonomy.
