Nearly five years after the original changed the way we keep track of our belongings, Apple has officially pulled back the curtain on the next-generation AirTag. Announced today, January 26, 2026, the new tracker doesn’t reinvent the wheel in design, but it drastically improves the “finding” experience with smarter internals and a much longer reach.
Apple’s second-generation Ultra Wideband chip — the same chip found in the iPhone 17 lineup, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11 — powers the new AirTag, making it easier to locate than ever before. Using haptic, visual, and audio feedback, Precision Finding guides users to their lost items from up to 50 percent farther away than the previous generation.1 And an upgraded Bluetooth chip expands the range at which items can be located. For the first time, users can use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find their AirTag, bringing a powerful experience to the wrist.
With its updated internal design, the new AirTag is 50 percent louder than the previous generation, enabling users to hear their AirTag from up to 2x farther than before. Paired with its enhanced Precision Finding capabilities and distinctive new chime, AirTag now makes it easier for users to find their important items, such as keys hidden deep in between couch cushions or a wallet as they head out the door.
The new AirTag integrates seamlessly with Share Item Location, an iOS feature designed to help users recover a misplaced item by temporarily and securely sharing its location with trusted third parties, such as airlines, so they can assist in recovering delayed luggage or other lost items. Apple has partnered directly with more than 50 airlines to privately and securely accept Share Item Location links.
Powered by the strength of the Find My network, AirTag allows users to keep tabs on their belongings every single day. Since the launch of AirTag in 2021, users from around the world have shared stories of being reunited with lost luggage, keys, bicycles, bags, and more. With the help of AirTag placed inside an instrument case, a musician was able to locate their lost instrument and perform that evening, while another user was able to find lost luggage that contained a lifesaving medication. AirTag is designed exclusively for tracking objects and offers industry-leading protections against unwanted tracking. It is available today for the same price as its predecessor: $29 for a single AirTag and $99 for a four-pack, with free personalized engraving available on apple.com and the Apple Store app.
