For years, Google’s Pixel phones were known as the go-to devices for Android purists and photography enthusiasts, but they remained a niche player. That’s all changed. According to recent reports, Google Pixel is now the fastest-growing premium smartphone brand in the world, with its sales doubling year-over-year. This remarkable growth is no accident; it’s the result of a deliberate, multi-pronged strategy.
The premium smartphone market is more competitive than ever, with giants like Apple, Samsung, and Huawei dominating the space. Despite this fierce competition, Google’s Pixel has managed to carve out a significant place for itself. A new report from Counterpoint Research shows that global premium smartphone sales increased by 8% in the first half of 2025, reaching a new record. Google’s growth, however, was in a league of its own, with a staggering 105% year-over-year growth.
While its overall market share is still smaller than the top contenders, this explosive growth is a clear indicator that Google’s strategy is paying off. The company’s sales have doubled, and it has re-entered the top five global premium smartphone brands for the first time in five years.
