Apple has officially unveiled the iPhone 17 series at its highly anticipated “Awe Dropping” event, and the new devices are here to redefine the smartphone experience. With a redesigned lineup that includes a brand-new “Air” model, significant camera upgrades, and a focus on performance and durability, the iPhone 17 is more than just an annual refresh—it’s a statement.

A Bold New Look

The iPhone 17 lineup introduces the first major design overhaul in five years. The new iPhone 17 Air, inspired by the MacBook Air, is the thinnest smartphone on the market. The Pro models, meanwhile, feature a lighter, more thermally conductive aluminum unibody design. For the first time, all models are now protected by Ceramic Shield on both the front and back, with the new Ceramic Shield 2 offering three times better scratch resistance.

Camera System Revolution

Photography and videography on the iPhone have taken a massive leap forward. All models now feature a 48MP main camera, and the front-facing camera has been upgraded to an 18MP sensor with a new “Center Stage” feature that intelligently keeps you in the frame during video calls and selfies. The Pro models push the boundaries even further with a new 4x telephoto lens and an incredible 8x optical zoom, giving users a true pro-level camera in their pocket.

Performance and Power

Under the hood, the iPhone 17 is powered by the new A19 chip, while the Pro and Pro Max models get the even more powerful A19 Pro. The Pro models also feature a vapor chamber cooling system for better thermal management, allowing for sustained high performance during intense tasks like gaming and video editing. A major change across the board is the new base storage of 256GB, a move that reflects the increasing demands of modern apps and high-resolution media.

Pricing and Availability

The iPhone 17 starts at a price of $799, with the new iPhone 17 Air coming in at $999. The iPhone 17 Pro starts at $1,099, and the iPhone 17 Pro Max at $1,199. All models are available for pre-order starting Friday, September 12, with in-store and online availability beginning Friday, September 19.