In a union that perfectly embodies refined taste, timeless elegance, and exhilarating performance, Aston Martin and Champagne Bollinger have announced a prestigious new global partnership.
This alliance is far more than a simple co-branding exercise; it is a profound strategic alignment of two Maisons driven by an uncompromising commitment to quality, heritage, and the mastery of their respective crafts.
The Perfect Pairing: Performance Meets Precision
Aston Martin, the enduring symbol of British high performance since 1913, has defined automotive excellence through cutting-edge engineering and handcrafted perfection. Champagne Bollinger, a family-owned House founded in Aÿ, France, in 1829, has achieved global renown for its distinctive, powerful, and meticulous winemaking.
The synergy between the two brands is unmistakable and rooted in shared values:
- Unwavering Craftsmanship: Where Aston Martin engineers vehicles with savoir-faire and precision, Bollinger employs a resident cooper to maintain its 4,000+ strong collection of oak barrels, a commitment to tradition rarely seen today.
- Enduring Heritage: Both houses proudly hold Royal Warrants, underscoring their long-standing ties to the British Royal Household and their recognition at the highest levels of quality and authenticity.
- The Pursuit of Excellence: Each brand is dedicated to creating an unforgettable product that transcends the ordinary—be it a celebrated sports car or an exceptional, balanced vintage.
As Charles-Armand de Belenet, Managing Director of Champagne Bollinger, stated, the partnership is a “natural alignment of two iconic brands… embodying the perfect pairing of refined taste and thrilling performance.”
Elevating the Global Luxury Experience
Under the agreement, this partnership will create a seamless thread of luxury across the globe’s most exclusive events:
- Official Designations: Champagne Bollinger is now the Official Champagne Partner of Aston Martin, while the automaker takes on the role of Official Automotive Partner for the French House.
- Unforgettable Moments: Bollinger will be the celebratory pour at all key Aston Martin experiences and VIP events worldwide. From the exclusive global launch of a new model to intimate customer gatherings and high-stakes racing celebrations, the distinct character of Bollinger will be present to elevate the atmosphere.
- Curated Lifestyle: This collaboration reinforces both brands’ mission to curate a complete luxury lifestyle experience for a discerning global audience—one that extends well beyond the product itself.
A Nod to the Silver Screen
For many, the pairing of these two names brings to mind the ultimate cinematic icon. Fans will immediately recognize that this new partnership officially unites two staples of the James Bond universe: the superspy’s car of choice and his favorite Champagne. This shared, long-standing connection to a global icon of style and performance only adds another layer of prestige to the alliance.
Aston Martin’s Director of Brand Diversification, Stefano Saporetti, summarized the spirit of the union best: “The partnership with Champagne Bollinger exemplifies this spirit through its uncompromising quality, family heritage, and elegant design.”
We look forward to raising a glass of Bollinger to many triumphant victories, dazzling unveilings, and unforgettable experiences as these two world-class institutions drive forward together.
