Two icons of British excellence have joined forces in a partnership that speaks volumes about heritage, craftsmanship, and the evolving definition of luxury. Aston Martin is delighted to announce a new three-year alliance with BERO, the premium alcohol-free beer brand co-founded by acclaimed actor Tom Holland, designating BERO as the brand’s Official Alcohol-Free Beer Partner.
At first glance, a high-performance ultra-luxury car manufacturer and a premium non-alcoholic beverage brand may seem like an unexpected pairing. However, the synergy between Aston Martin and BERO is rooted in a deep, shared philosophy: the dedication to doing things the right way, not the easy way.
“The partnership was born from a shared dedication to craftsmanship, performance and the mutual pursuit of refined experiences.”
— Marek Reichman, Executive Vice President and Chief Creative Officer, Aston Martin
For Aston Martin, this means hand-finished interiors, meticulous engineering, and a timeless pursuit of automotive artistry. For BERO, this translates to a labor-of-love brewing process, using handpicked malted grains and precisely balanced hops to create an authentic, full-bodied beer experience without the alcohol. The result in both cases is a product that is uncompromising in quality and performance.
This partnership is a powerful signal of a structural shift in luxury lifestyle—one that champions intentional consumption and mindful drinking. The ultra-luxury sector is recognizing that sophistication isn’t defined by excess, but by choice.
BERO was inspired by Tom Holland’s personal journey of sobriety and was created for discerning individuals who want to enjoy a premium, flavorful beverage without holding back on life’s richness. By making BERO its official alcohol-free partner, Aston Martin embraces this modern perspective, positioning moderation as a mark of impeccable taste and a refined, deliberate choice.
