Boggi Milano, has officially joined forces with FIFA, becoming the Official Formalwear Outfitter and Official Licensee of the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027.
This prestigious four-year partnership marries the world of high-stakes football with Italian sartorial elegance, setting a new standard for sophistication both on and off the field.
Boggi Milano is renowned worldwide for its contemporary yet timeless approach to menswear, emphasizing quality, functionality, and classic Italian design. It’s a natural fit for FIFA, an organization that embodies global reach and a commitment to world-class events.
The collaboration will see Boggi Milano supply full formal ensembles—including suits, shirts, and accessories—for the entire FIFA workforce, FIFA Council members, and other key personnel at the flagship tournaments. These outfits are designed to combine the brand’s signature elegance with the comfort and practicality required for a demanding, fast-paced international event.
As Mattias Grafström, FIFA Secretary General, noted, “FIFA and Boggi Milano share a commitment to excellence, innovation and global reach. Together, we look forward to elevating how our teams present themselves on the world stage…”
The formal debut of the new attire is highly anticipated and will be unveiled by FIFA President Gianni Infantino at the upcoming Final Draw for the FIFA World Cup 2026™ in Washington D.C.
This partnership is set to span the coming years, culminating after the FIFA Women’s World Cup 2027™ in Brazil. During this period, Boggi Milano will be leading a global campaign, weaving together fashion, sport, and culture through dedicated campaigns, in-store events, and special initiatives designed to celebrate the most iconic moments of the tournaments.
