In a move that perfectly blends Hollywood star power with high-fashion luxury and genuine authenticity, Valentino Beauty has announced that acclaimed actor, writer, and director Colman Domingo will be its first-ever Global Ambassador for fragrance.
This partnership is more than just a celebrity endorsement; it solidifies Domingo’s status as a bona fide style icon and signals Valentino Beauty’s commitment to self-expression, inclusivity, and breaking conventional beauty molds.
A Natural Fit: Authenticity Meets Artistry
Colman Domingo, known for his compelling and versatile performances in projects like Euphoria, Rustin, and The Color Purple, has cultivated a strong, unique relationship with the Italian luxury house. He has been a frequent and standout presence on the red carpet in custom Valentino looks, turning every appearance into a masterclass in fearless, tailored fashion. He even already serves as a menswear ambassador for the brand.
According to Valentino Beauty, the choice was obvious. Domingo is celebrated for his:
- Openness and Generosity of Spirit: Traits that resonate with the brand’s mission of self-love and liberation.
- Dynamic and Fearless Style: A perfect mirror for the brand’s vision of beauty as an act of self-expression.
- Commitment to Uplifting Diverse Voices: Aligning with the brand’s efforts to redefine and broaden the meaning of modern beauty.
In a statement about the new partnership, Domingo himself noted the deeper connection:
“I am honoured to partner with Valentino Beauty, a brand that truly celebrates this connection between identity and scent. The brand understands that beauty is about breaking moulds and celebrating what is unique. I believe in inspiring authenticity, and I see that same spirit in every fragrance.”1
Redefining the Face of Fragrance
The appointment of Domingo as the inaugural Global Fragrance Ambassador marks a significant moment. Historically, fragrance campaigns have favored a very narrow definition of celebrity. By choosing an actor and artist whose influence comes from decades of integrity, creativity, and commitment to storytelling, Valentino is making a powerful statement.
It emphasizes that true luxury and style are defined not just by what you wear, but by who you are—your presence, your conviction, and your unique identity. Domingo embodies a bold, mature, and deeply sophisticated vision of masculinity and elegance, making him the ideal figure to represent the full breadth of the Maison’s luxurious fragrance portfolio.
Keep an eye out for the upcoming campaigns. With Colman Domingo at the helm, the world of Valentino Beauty fragrance is set to become even more vibrant, inclusive, and unforgettable.
