The golden triangle of luxury has a new crown jewel. Dior has officially opened the doors to its magnificent new flagship, the House of Dior Beverly Hills, on the legendary Rodeo Drive. More than just a boutique, this four-story architectural masterpiece is a total immersion into the world of Dior, blending Parisian heritage with the effortless allure of the Californian landscape.
Designed by the acclaimed architect Peter Marino, the new space celebrates the unique ties the Maison has long enjoyed with Hollywood, transforming luxury retail into an immersive cultural and gastronomic experience.
An Oasis of Elegance and Nature
From the moment you approach the undulating limestone and stucco façade, you are transported into a “realm of dreams,” evoking an almost Eden-like serenity—a nod to Christian Dior’s enduring passion for gardens and the south of France.
Architectural Highlights:
- The Three-Story Garden: The heart of the boutique is a dramatic, sunlit atrium where a monumental central staircase winds its way through a lush, three-story interior garden, conceived by Marino and realized by landscape architect Peter Wirtz. This prevalence of greenery creates a soothing, natural atmosphere across every floor.
- A Curated Art Collection: Reflecting Monsieur Dior’s own friendships with artists, the space doubles as a gallery, showcasing a selection of remarkable contemporary art curated by Peter Marino. Works by artists like Karine Laval, Adam McEwen, and a commissioned painting by John McAllister enrich the atmosphere alongside custom furniture and gilded panels.
- The Full Dior Universe: The four floors house the entire Dior universe, seamlessly presenting women’s and men’s ready-to-wear, leather goods, jewelry, fragrances, and the exquisite Dior Maison home collections.
Culinary Couture: Monsieur Dior Restaurant
One of the most exciting debuts at the new flagship is the Monsieur Dior restaurant—the House’s first such dining concept outside of Paris.
- Three-Michelin Starred Vision: The restaurant is overseen by three-star Michelin chef Dominique Crenn, renowned for her artistic, French-Californian culinary perspective. The menu is infused with the timeless elegance of Dior, drawing inspiration from the House’s archives and its deep connection to Hollywood glamour.
- A Taste of Provence: Guests are greeted by a large-scale photograph of the Château de La Colle Noire, Christian Dior’s country estate in Provence, setting the scene for a refined culinary experience on the third floor.
The Ultra-Exclusive Experience
The flagship culminates on the top floor with private VIP lounges and a secluded terrace. Designed to echo the intimacy of the legendary 30 Montaigne salon in Paris, this exclusive space offers breathtaking views of Beverly Hills, providing the ultimate setting for private appointments and bespoke service. The opening also features limited-edition pieces created exclusively for the Beverly Hills location, blending quintessential Parisian elegance with the magic of Hollywood.
The House of Dior Beverly Hills is more than a store; it’s an immersive cultural destination that solidifies Dior’s legacy in Los Angeles, inviting visitors to step inside a world where fashion, art, nature, and gastronomy converge in perfect harmony.
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