Formula 1 is to appear in Epic Games’ Fortnite, one of the most played video games in the world, as part of a new partnership.
The ‘F1 Cosmetic Team Set’ goes live in-game on Thursday November 20, ahead of the highly anticipated 2025 Las Vegas Grand Prix, and will include branded Outfits, Gliders, and Pickaxes that feature bespoke team branding from all 10 Formula 1 teams.
The Outfits and cosmetic items are inspired by the current F1 teams, and players can also get Formula 1 branded ‘Back Bling’, plus an ‘Emote’ to celebrate Victory Royales in style.
The partnership between the two organizations will allow Fortnite’s millions of registered members to blend their love of gaming and world-class motorsport, all set within a virtual universe as players battle it out to finish first and win a Victory Royale.
The new collaboration enables gaming and race fans to further fuse their passions and interests in a new and interactive way.
Emily Prazer, Chief Commercial Officer of Formula 1, said: “This innovative collaboration with Fortnite is yet another way Formula 1 is connecting with fans and appearing in places you wouldn’t expect it to. We’re obsessed with finding new and exciting ways to engage with our audiences that makes our sport sit alongside their other passions and interests.
“In recent years Fortnite has collaborated with some of the biggest brands, sporting celebrities and TV series in the world, so we’re thrilled this new integration will enable players to engage with our series 365 days a year and further their love of the sport.”
