The holiday season is an invitation to celebrate the familiar rhythm of tradition while forging new memories. For Ferragamo Holiday 2025, Creative Director Maximilian Davis has captured this dual spirit, presenting a collection rooted in nostalgia, family rituals, and the cinematic anticipation of future moments.
Far from a fleeting trend, this collection offers a curated selection of bags, shoes, and accessories designed to be cherished for the present and remembered with fondness later. It’s an exquisite exercise in sophisticated gifting and festive dressing, wrapped in the signature glamour of Italian craftsmanship.
The Campaign: Cinematic Nostalgia
The accompanying campaign sets the tone, using a series of short films and images that evoke the feeling of stepping into a cherished, familiar movie. The narrative focuses on two enduring holiday rituals: dressing for special occasions and choosing personal, meaningful gifts. This approach frames the Ferragamo objects not merely as luxury items, but as props in the beautiful drama of your life’s next memorable holiday gathering.
For Her: High-Octane Glamour and Playful Icons
The women’s collection is a decadent mix of festive textures and bold colors, ensuring every entrance is a statement:
- The Hug Bag Reimagined: The iconic Hug bag takes center stage in multiple holiday-exclusive versions, including reflective gold or burgundy eel skin and a dramatic small red-feather style that doubles as a festive pouch. A darker, more dramatic edge is introduced with a black calfskin Hug trimmed in mink-effect kid skin.
- The Sparkle Underfoot: Footwear is designed for the dance floor. Options range from an updated gold leather ballerina featuring the classic Vara plate to lavish velvet styles adorned with crystals and sequins. For the evening, cage sandals set with multicolored crystals offer a stunning, sculptural option.
- Charms and Accents: Small leather goods in shimmering gold and silver amplify the festive mood. A charming accessory offering includes a heart-shaped Hug charm that cleverly hides a mirror, and a miniature Varina shoe charm for the collector.
For Him: Artisanal Craftsmanship and Refined Gifting
The men’s offering focuses on longevity and artisanal excellence, upholding Ferragamo’s heritage of superb Italian shoemaking:
Elevated Accessories: Gifting takes on a practical yet luxurious form with silk ties, belts, and scarves. For daily use, bags and backpacks adopt new Gancini closures, and a sophisticated briefcase is introduced in a warm degradé leather, where the edges gradually darken for a rich, bespoke effect.
The Tramezza Tradition: The spotlight falls on the Tramezza shoes, which showcase Ferragamo’s most labor-intensive and enduring construction method. These pieces emphasize quality over everything.
Formal Elegance: A refined velvet loafer featuring a grosgrain ribbon and metallic Gancini buckle provides a perfect, updated complement to formal attire.
The Ferragamo Holiday 2025 Collection is an elegant invitation to immerse yourself in the joy of the season. By marrying the house’s legacy of exquisite craftsmanship with modern, eye-catching design, Ferragamo offers pieces that are perfect for special moments now, and destined to become treasured mementos later.
