Emporio Armani has named supermodel Kendall Jenner to be its new global fragrance ambassador, to feature in its next Power of You eau de parfum campaign, the fashion house and L’Oréal announced on Tuesday.
The announcement solidifies Jenner’s undeniable influence in the fashion landscape and marks a significant chapter for Emporio Armani’s fragrance division. Known for her captivating presence on runways and in campaigns, Kendall’s sophisticated yet approachable aura perfectly embodies the spirit of Emporio Armani’s diverse range of scents.
Emporio Armani fragrances have long been celebrated for their exquisite compositions, captivating narratives, and ability to evoke emotion. With Kendall as its new face, the brand is poised to introduce its iconic scents to a new generation while reinforcing its connection with loyal enthusiasts.
“Joining the Emporio Armani family was a total no-brainer. I’ve always loved that they empower you to just be who you are. The Power of You Eau de Parfum scent is everything- it’s magnetic, rich, and feels really sensual,” said Jenner, whose debut campaign will launch in February 2026.
