Loewe has appointed Julia Garner as its new global brand ambassador, marking the first such appointment under creative directors Jack McCollough and Lázaro Hernández. The move signals a fresh chapter in the brand’s image strategy, with the creative leads placing their confidence in Garner as a new muse for the Spanish luxury house.
Julia Garner described being chosen as the first global ambassador personally selected by Jack McCollough and Lázaro Hernández as a deeply personal and exciting honor.
Known for her roles in Inventing Anna and Ozark—and a winner of a Golden Globe and three Emmy Awards—Garner is also preparing to portray Madonna in an upcoming biopic.
Her partnership with Loewe is rooted in a shared belief in craftsmanship as a disciplined, detail-driven process. Both Garner and the house value curiosity, creative risk-taking, and strong individuality, seeing fashion and performance as art forms that require dedication and exploration.
Jack McCollough and Lázaro Hernández said they felt an immediate connection with Julia Garner, praising her curiosity, fearlessness, and magnetic presence, which they believe aligns naturally with Loewe’s spirit.
Founded in 1846 in Madrid, Loewe is part of the French luxury group LVMH, whose portfolio includes Dior, Louis Vuitton, Givenchy, and Bulgari. Its main operating company, Loewe SA, reported €885.2 million in revenue for 2024, marking a 9.2% increase year-on-year.
