For 160 years, the Stetson hat has been more than just headwear—it’s been a symbol of American resilience, adventure, and iconic style. To celebrate this extraordinary milestone, Stetson is proud to announce the release of its first-ever definitive coffee table book: Stetson: American Icon (Published by Rizzoli).
Spanning 320 beautifully illustrated pages, this volume is a collector’s masterpiece that chronicles the brand’s journey from a single fur-felt prototype in the Colorado Rockies to a global cultural phenomenon. It is the story of a hat that didn’t just win the West, but continues to define artistry, quality, and individuality around the world.
A Legacy Woven in Felt and History
Founded by John B. Stetson in Philadelphia in 1865, the brand’s original commitment was simple: “None but of sterling quality.” That enduring promise is vividly brought to life in this new book, which is far more than a corporate history. It is a cultural document featuring:
- The Genesis of an Icon: An introduction by celebrated historian Douglas Brinkley traces the incredible story of John B. Stetson, from his pioneering spirit to the creation of the legendary “Boss of the Plains” hat that became the universal symbol of the American cowboy.
- The Soundtrack of Style: The chapter “Stetson in Song” features a personal essay by legendary musician Lyle Lovett, celebrating the hat’s role in music history, from country icons to modern artists like Beyoncé and Post Malone.
- A Hollywood Star: “Stetson on Screen,” contributed by New York Times film critic Glenn Kenny, explores the brand’s indelible mark on cinema, showcasing its appearance in classic Westerns and modern blockbusters alike.
- Art and Adoration: Explore how the Stetson has inspired artists and cultural figures, with archival images of icons like Georgia O’Keeffe and Andy Warhol, proving that the hat transcends trends and generations.
The Craftsmanship Behind the Legend
At its heart, the Stetson story is one of meticulous, handcrafted quality. The book offers a rare look inside our factory, detailing the time-honored techniques that ensure every hat is crafted to last, earning its reputation as an heirloom object.
As we celebrate 160 years, we invite you to own this stunning tribute. Stetson: American Icon is the definitive statement on the profound impact our hats have had on history, art, and the very definition of American style.
Get Your Copy:
Stetson: American Icon is available now. Explore the Deluxe Slipcase Edition, an exclusive collector’s item, and shop the book on Stetson.com/collections/stetson-160th-collection.
