ŌURA, the company behind the highly popular smart ring, has officially opened its first-ever dedicated concept retail space within the hallowed halls of Harrods in Knightsbridge, London.
The new space, which opened to the public on October 2nd, marks a significant milestone for ŌURA, signaling its firm step into the high-end retail sphere and perfectly blending cutting-edge wellness technology with luxury design.
Wellness Meets Elegance in Knightsbridge
The decision to debut its first concept store within a world-renowned luxury department store like Harrods is a clear statement of intent from the brand. As George Abbott, Director of International at ŌURA, noted, “This partnership is about placing health and design at the centre of luxury culture, showing that wellbeing and elegance belong side by side.”
The concept space is designed to bring the digital ŌURA experience into a physical, hands-on dimension. Located in the Fifth Floor Technology Department and highlighted as part of Harrods’ Tech Month, the pop-up allows shoppers to:
- Experience the Rings: Get up close and personal with the latest iterations, including the ŌURA Ring 4 and the brand-new ŌURA Ring 4 Ceramic Collection.
- Find the Perfect Fit: Dedicated specialists are on hand to provide personalized sizing, ensuring customers get the most comfortable and accurate fit for optimal health tracking.
- Explore New Luxury Styles: The Harrods location is a key destination for the new Ceramic Collection, featuring stunning new colors like Tide, Cloud, Petal, and Midnight.
Introducing the ŌURA Ring 4 Ceramic Collection
The Harrods debut coincides with the launch of the new ŌURA Ring 4 Ceramic Collection, a line that reinforces the wearable’s positioning as a piece of fine jewelry. Crafted from zirconia ceramic, this collection offers greater durability and a luxurious, deep color finish, catering to a demographic that sees their smart ring as an extension of their personal style.
While offering the same best-in-class sensor technology as the standard Oura Ring 4—tracking over 30 high-accuracy health readings including sleep, stress, heart rate, and activity—the Ceramic line emphasizes aesthetic appeal.
A Landmark Destination for Health and Tech
Beyond the dedicated concept space, ŌURA is also taking over a number of Harrods’ iconic Brompton Road shop windows, providing a high-visibility platform to educate a luxury audience on the power of proactive health tracking.
This physical presence allows consumers to fully appreciate the ring’s design, material quality, and comfortable fit—all crucial factors for a 24/7 wearable device—before making a purchase.
If you’re in London, the ŌURA concept space is a must-visit destination in the Harrods Technology Department on the Fifth Floor for anyone looking to seamlessly integrate advanced health monitoring into a high-end lifestyle.
The ŌURA concept space is open to the public on the Fifth Floor of Harrods in London, as part of the retailer’s Technology Month showcase.
