SharkNinja just got a whole lot funnier—and a whole lot more star-studded. The global design and technology company has announced that comedy superstar Kevin Hart is joining its roster as a new global brand ambassador, teaming up with existing long-term ambassador, football legend David Beckham, in a hilarious new multi-year campaign.
Forget celebrity endorsements that feel scripted. SharkNinja is shaking up its marketing by putting its two biggest stars in a relatable (and very funny) scenario: as next-door neighbors.
The “Neighbors” Series: Comedy Meets Performance
The partnership launches with an engaging new digital series called “The Neighbors,” which gives fans a peek into the everyday lives of the two global icons—and, more importantly, how SharkNinja products fit into their domestic chaos.
Known for his relentless work ethic and entrepreneurial drive, Kevin Hart is joining the SharkNinja family to bring awareness to both the Shark (cleaning and home solutions) and Ninja (kitchen appliances) brands.
“I’m always running around—on set, in the office, chasing my kids—and I need products that can actually keep up with me! SharkNinja gets it. Their products work fast and smart, just like my lifestyle demands. Plus, working with David Beckham as my neighbor? We’re going to turn everyday household tasks into must-see content. When I say we’re bringing the funny and the function, I mean it because if you can’t laugh while you are vacuuming, you are doing it wrong.”1
— Kevin Hart
The series is developed in partnership with Hart’s own multi-platform entertainment company, Hartbeat. The goal is clear: to fuse cutting-edge product innovation with entertaining, authentic storytelling. Expect to see the stars using products like powerful Shark vacuums and versatile Ninja kitchen systems, with the contrast between their very different celebrity personas providing the perfect setup for comedy.
Why This Partnership Works
For SharkNinja, the pairing is a strategic win, bringing together the international gravitas and style of David Beckham with the broad, relatable humor of Kevin Hart.
Mark Barrocas, CEO of SharkNinja, highlights the value of authentic connection: “His ability to connect with audiences through humor while showcasing real product benefits creates the kind of authentic storytelling our consumers crave. This partnership opens an exciting new chapter in how we demonstrate that innovation can be accessible, entertaining, and make everyday life better.”
By turning mundane household chores and cooking moments into comedic content, the campaign aims to show that high-performance appliances are a necessity for everyone, even global superstars.
Where to Catch the Action
The “Neighbors” series will be rolling out across television, digital, and social media platforms throughout the fall and beyond.
Get ready to see what happens when the king of soccer and the king of comedy become the world’s most unlikely—and best-equipped—neighbors. It looks like SharkNinja is setting up for a multi-year partnership that promises plenty of laughs alongside revolutionary home and kitchen technology.
