CeraVe has been named the first official skin care partner of the National Basketball Association (NBA).
The multi-year partnership will see the L’Oréal-owned brand produce bespoke content to engage NBA fans across social and digital channels.
On-site activations will also take place at league events, including the Emirates NBA Cup, NBA All-Star, and NBA Summer League, while product integrations featuring CeraVe’s skin care and hair care line will appear at retailers across the US.
The brand will also be integrated into the NBA 2K26 video game to reach the league’s gaming audience.
The partnership brings together two brands which “believe in championing performance and wellbeing”, said Esther Garcia, CeraVe US General Manager.
Garcia added: “Our core mission is to make effective, dermatologist-developed care accessible to everyone.
“Our partnership with the NBA is an exciting opportunity to reach a truly unparalleled audience – one that is passionate, engaged, incredibly diverse, and one that truly values performance, especially when it comes to their skin barrier, head to toe.
“Beyond the products, our commitment is to ignite a vital conversation about skin and scalp health by expanding access to dermatologists for all and fostering a holistic culture of self-care that empowers the entire NBA community, on and off the court.”
CeraVe will also collaborate with the NBA to engage young people through the brand’s “Care For All” initiative, which aims to increase access to dermatological care through skin health education, dermatology screenings, product education and sampling.
The 80th NBA regular season begins with a doubleheader on Tuesday, Oct. 21, 2025, as part of American Express NBA Tip-Off 2025, when the NBA returns to NBC and debuts on Peacock as the defending NBA champion Oklahoma City Thunder hosts the Houston Rockets (7:30 p.m. ET) and the Golden State Warriors visit the Los Angeles Lakers (10 p.m. ET).
