The holiday season is officially upon us, and with it comes the annual challenge of finding the perfect gift for everyone on your list. This year, Nordstrom is stepping up to eliminate the stress and maximize the joy, transforming every store—and its digital experience—into the ultimate gifting destination under the theme, “Oh, What Fun!”
This is far more than just a seasonal display; it’s a comprehensive, immersive experience designed to make finding the perfect present effortless and memorable.
More Gifts, Better Prices: The In-Store Holiday Shops
Nordstrom is bringing the holiday spirit to life with beautifully designed Holiday Gift Shops in every single store location.
- 1,000 Curated Gifts: Each shop will feature over a thousand of the best, most thoughtful gifts across all categories.
- Accessible Luxury: Nordstrom is prioritizing value this year, with 90% of gifts priced under $100 and 60% under $50. This makes it easy to find everything from luxurious stocking stuffers to show-stopping presents without breaking the bank.
- The Go-To Categories: Shoppers will find expanded assortments of top gifting categories, including:
- Cozy essentials (cashmere, robes, slippers, pajamas)
- Exclusive beauty sets and accessories
- Home essentials and decor
- A massive selection of kids’ apparel and toys
Gifting in the Digital Age: AI and Interactive Help
The digital experience is getting a major upgrade, too, ensuring that online shopping is just as personalized as an in-store visit:
- The AI Gift Expert in Training: Online shoppers can tap into a new AI-powered feature designed to provide personalized recommendations, helping you quickly narrow down the 110,000+ gifting options available on Nordstrom.com.
- The Return of the Catalog: The beautifully designed holiday catalog is back, featuring over 800 gifts with curated guides for every possible recipient—from pet parents to work besties.
The Magic of Experience: Events and Santa in Every Store
Nordstrom understands that the holidays are about experience, not just transaction. They are rolling out a packed calendar of festive moments:
- Santa is Everywhere! For the first time ever, Santa Claus will be making special appearances at every Nordstrom store nationwide. Nordstrom cardholders can even capture the magic with free Santa photos, offered in partnership with Shutterfly.
- 1,500+ Festive Events: Look for a jam-packed schedule of events, including fun for the whole family like Holiday Breakfasts and beauty-focused Glam Up Days.
- Flagship Experiences: Flagship stores in New York City and Downtown Seattle will host the interactive “Oh, What Fun House,” a multisensory journey that captures the joy of the season.
Next-Level Personalization Services
To truly elevate the art of giving, Nordstrom is offering enhanced services to add a custom touch:
- Dedicated Gift Experts: Trained staff will be available in every in-store gift shop to offer personalized recommendations and assistance.
- Customization Stations (Select Stores): Special locations, like the NYC flagship’s “The Gift Shop at The Corner,” will offer luxury services such as The Gift Box Bar (allowing you to build custom boxes with ribbons and charms) and personalization stations for on-the-spot engraving or embroidery.
This holiday season, Nordstrom is making a bold statement: gifting should be fun, affordable, and personal. Whether you’re a creature of convenience tapping into AI recommendations online or a traditional shopper seeking the festive atmosphere of a physical store, Nordstrom is positioning itself as the only stop you need to make to check off your entire list.
