To mark its 110th anniversary, Acqua di Parma launches a new cinematic campaign starring Michael Fassbender, an icon of timeless elegance, and Sabrina Impacciatore, ambassador of Italian authenticity.
Set in Parma, where l’Arte di Vivere carries its own scent, and where the iconic Colonia was born in 1916, the film is a reflection on the beauty of Italy that reveals itself slowly through layers, rituals, and time.
Filmed by British director Talia Collis and photographed by Brett Lloyd, six episodes and a feature video explore a value dear to the Maison from finding beauty in small rituals and gestures to the understanding that refinement and simplicity are one, where joy requires no justification.
The Maison draws from a longstanding tradition of outstanding workmanship that places the individual at the center, valuing human touch, intention, and the quiet distinction found in well-made objects and its iconic collections. Working closely with designers, artisans, perfumers and creative talents, the Maison brings this heritage into the present, giving it a vibrant and contemporary twist while preserving a timeless dimension. Each collaboration remains in service of l’Arte di Vivere, where living well becomes an art and carries its own unmistakable scent.
