
This holiday season, prepare for an unprecedented blend of high fashion and heartwarming nostalgia. Two icons of German craftsmanship, BOSS and Steiff, have united to launch an exclusive capsule collection that brings a luxurious, cozy charm to your winter wardrobe. It’s more than just clothes—it’s a celebration of warmth, style, and the timeless appeal of the beloved teddy bear.

Where Luxury Meets Nostalgia
At the heart of this exclusive collaboration is the fusion of BOSS’s signature elevated aesthetic with Steiff’s cozy, collectible heritage. The collection is a sophisticated nod to the world-famous teddy bear, featuring cozy materials and a warm, inviting color palette of cream and brown. Every piece pays stylish tribute to the cuddly charm of the Steiff “Button in Ear” icon.

Must-Have Cozy-Chic Pieces
The BOSS x Steiff capsule offers a wide range of men’s, women’s, and kids’ apparel, ensuring the whole family can embrace the cozy-chic style:
- Teddy-Textured Outerwear: Think ultra-soft coats, jackets, and hoodies that feel like a giant hug. These are the perfect pieces for battling the cold in style.
- Essential Layers: The collection includes extra-soft shirts, T-shirts, and sweatshirts, perfect for comfortable everyday wear.
- Plush Accessories: Don’t miss the details! Hats and mittens are reimagined with rich, plush fabrics for maximum coziness.
- Reimagined Classics: Iconic BOSS accessories and shoes, such as the Ariell bag and the Gary sneakers, are given a festive makeover with mohair-fur trims and cozy fabrications for a truly luxurious feel.

The Collectible Steiff Teddy Bears
Of course, no Steiff collaboration would be complete without the stars themselves. The collection features enchanting new iterations of Steiff’s iconic teddy bear, which are destined to become cherished collector’s items:
- A beautiful cream plush bear for a soft, classic look.
- A collectors’ bear in brown mohair, exuding timeless elegance.
- Teddy bear charms in black and brown, perfect for clipping onto your new BOSS bag or using as a whimsical keyring.

Experience the Holiday Magic
To celebrate this unique partnership, the BOSS x Steiff collection is featured in the official BOSS Holiday campaign, starring global brand ambassadors like Khaby Lame and model Amelia Gray. The campaign immerses you in a gilded, festive world full of stylish gifts and surprises, capturing the playful and heartwarming spirit of the season.
The collaboration brings together two brands defined by their commitment to exceptional craftsmanship and quality, resulting in a capsule that is both sophisticated and wonderfully whimsical.
The BOSS x Steiff capsule is available now online at both boss.com and steiff.com, as well as in selected BOSS stores worldwide.











