As the year draws to a close, Louis Vuitton invites us all on a journey not just across lands, but through emotion, memory, and the shared warmth of the festive season. The French Maison has unveiled its Holiday 2025 campaign, “Le Voyage des Lumières” (The Voyage of Lights), a cinematic narrative that celebrates the enduring spirit of travel and the captivating power of light.
Directed and photographed by Jonas Lindstroem, the campaign transforms Louis Vuitton’s core values—craftsmanship, travel, and imagination—into a beautiful holiday fairytale, designed to evoke the joy of giving and the promise of new horizons.
The Journey Begins at Asnières
The film’s poetic adventure begins at the historic Asnières workshops, the very birthplace of Louis Vuitton’s first creations. From within a meticulously crafted Malle Courrier trunk—a symbol of the house’s heritage—a single, glowing lantern takes flight.
This lantern guides viewers on a dreamlike odyssey:
- It soars above the iconic Parisian skyline.
- It drifts into an ethereal winter landscape, painted by the vibrant colours of the Aurora Borealis.
- It illuminates quiet moments of connection—laughter around a crackling campfire, and romance by a serene, frozen lake.
The journey culminates in a breathtaking return to the Pont Neuf in Paris, where hundreds of lanterns rise into the night sky, creating a mesmerising spectacle that captures the ultimate magic and wonder of the holiday season.
Icons Illuminated: The Holiday Gifting Selection
“Le Voyage des Lumières” showcases an array of Louis Vuitton creations, presented through luminous settings that echo the campaign’s radiant theme. The featured pieces blend the house’s timeless heritage with contemporary design, making them the ultimate gifts for the season:
- Handbag Heroes: The campaign highlights key pieces like the classic black My Capucines handbag, the vibrant, collectible Speedy P9 in a striking red, and the structured Side Trunk in signature Monogram canvas. Also making an appearance is the versatile new Express Bag, a nod to the house’s travel history.
- The Travel Legacy: Trunks and accessories reinforce the spirit of travel. The cinematic narrative features the iconic Malle Courrier, the adventurous Christopher backpack, and even the exceptional Music Trunk, symbolizing the harmony between tradition and creativity.
- Radiant Details: The theme of light is extended through the accessories. Featured fine jewelry from the Color Blossom and Le Damier de Louis Vuitton collections appear as shimmering accents, while fragrance creations like Imagination and Attrape-Rêves convey the scents of exploration and dreams.
Louis Vuitton’s Holiday 2025 campaign is a reminder that the greatest gift is the journey itself—a luminous voyage guided by imagination and the enduring elegance of one of the world’s most iconic Maisons.
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