BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometers (500 miles) and a peak charging rate of 400 kW, the new BMW iX3 sets new standards for efficiency and long-distance capability.
A new electronics and software architecture including four “superbrain” high-performance computers makes the first Neue Klasse model more intelligent and better equipped for the future than ever. The “Heart of Joy” drivetrain and driving dynamics management technology enables unmatched handling dynamism and precision, while the latest systems for automated driving optimise symbiotic human-vehicle interaction.
A defining element of the digital user experience in the new BMW iX3 is BMW Panoramic iDrive, which elevates intuitive operation and the driver focus for which the brand is renowned to a new level. And an all-encompassing sustainability concept reduces the car’s product carbon footprint over its life cycle by more than 30 per cent compared to its predecessor.
The first Neue Klasse model will be built at the newly constructed BMW Group plant in Debrecen, Hungary. The first variant of the fully electric SAV to roll off the production line from autumn 2025 will be the BMW iX3 50 xDrive (electric power consumption, combined: 17.9 – 15.1 kWh/100 km; CO2 class: A; range: 679 – 805 km [421 – 500 miles]; provisional figures as per WLTP) with an output of 345 kW/469 hp and electric all-wheel drive. Further fully electric variants will follow, including an entry-level model.
The market launch of the new BMW iX3 will get underway in Europe in spring 2026 and in the USA in summer 2026. Also starting in summer 2026 will be deliveries of a variant of the new BMW iX3 produced at the Shenyang facility that has been tailored specifically to the needs and desires of customers in China.
“The Neue Klasse is our biggest future project and marks a huge leap in terms of technologies, driving experience and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our entire product range will benefit from the innovations of the Neue Klasse – regardless of the drive technology. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production. We are not only bringing the next generation of one of our most successful fully electric vehicles onto the road, we are launching a new era for BMW.”
