Balmain Beauty has officially entered the prestige fragrance market with the launch of Destin de Balmain, a bold new eau de parfum.
The scent is a floral-fruity composition crafted to embody the “unstoppable energy” of the modern Balmain woman. Positioned as a high-profile debut in the luxury fragrance space, Destin de Balmain reflects the brand’s signature confidence, strength, and contemporary glamour.
Destin de Balmain is presented as a symbol of self-determined destiny—an optimistic, refillable fragrance that celebrates freedom of expression and limitless possibility. Inspired by the Parisian house’s craftsmanship and modern spirit, it encourages wearers to choose their own path and live boldly.
Perfumer Quentin Bisch describes the scent as vibrant and uplifting, opening with a joyful burst of ripe strawberry for juicy sweetness. Peony adds rosy fullness, while creamy sandalwood provides strength and luminosity, creating an irresistibly electric, energetic composition.
Destin de Balmain is housed in a refillable glass cube topped with a gold cap featuring the brand’s signature striations. The PB monogram appears on each side, forming the House’s iconic Labyrinth motif in sculpted, three-dimensional detail. With its clear glass and gold accents, the design reflects the fragrance’s radiant, confident spirit.
The scent is available worldwide in Balmain boutiques, online, and at select fashion and beauty retailers. It comes in a 10 ml travel spray as well as 30 ml, 50 ml, 100 ml, and 150 ml bottles.
