
Apple has just unveiled the iPhone 17e, bringing flagship power to a more accessible price point. Driven by the new A19 chip and Apple’s custom C1X modem—which doubles the cellular speeds of its predecessor—this device is built for speed.
The 6.1-inch Super Retina XDR display is now tougher than ever thanks to Ceramic Shield 2, offering triple the scratch resistance and a new anti-glare finish. Photography gets a massive boost with a 48MP Fusion camera that provides a “two-in-one” experience via an optical-quality 2x Telephoto lens. Whether you’re charging with MagSafe or staying connected via satellite messaging in the wilderness, the iPhone 17e ensures you’re never out of reach.

More space, same price. The iPhone 17e arrives in three elegant matte colors—Black, White, and a stunning new Soft Pink. Starting at $599, it now leads its class with 256GB of storage, giving you plenty of room for 4K video and high-res photos.
Pre-order: Wednesday, March 4
In-store: Wednesday, March 11





