For nearly two decades, the partnership between Audi of America and Aspen One has set the gold standard for high-performance experiences in one of North America’s premier luxury destinations. Now, that legacy is driving forward in a major new expansion.
We are thrilled to announce that this celebrated collaboration has been elevated to include the entire Limelight Hotels portfolio, solidifying Audi as the Official Automotive Partner across all Limelight properties.
Luxury, Discovery, and the Open Road
This expanded partnership means one thing for guests: a truly seamless and elevated travel experience rooted in adventure, sustainability, and premium design.
The heart of this enhancement is the signature Audi Experience Program. During their stay, guests at every Limelight Hotel—from the originals in Aspen and Snowmass to the exciting new locations in Boulder and Mammoth (debuting soon!)—will have exclusive access to a premium fleet of Audi vehicles.
What to Expect from the Expanded Audi Experience:
- The Ultimate Test Drive: Guests can slip behind the wheel of a full range of Audi’s latest models, including the cutting-edge electric line-up, for local excursions and a unique opportunity to explore the surrounding destinations in unparalleled style and performance.
- Complimentary Premium Transportation: Each Limelight location will utilize Audi courtesy vehicles for seamless, stress-free pickup and drop-off from local airports and transportation centers.
- A Journey Curated: The Audi Experience Program perfectly complements Limelight Hotels’ popular in-house Adventure Architects program. These local experts craft bespoke itineraries for guests, whether it’s guiding a scenic drive through a mountain pass, finding the perfect trail, or suggesting a hidden culinary gem—all accessible via a premium Audi vehicle.
A Shared Vision: Performance Meets Progress
The 19-year relationship between Audi and Aspen One is built on more than just luxury; it’s founded on a mutual commitment to innovation, thoughtful design, and a dedication to a sustainable future.
This commitment is especially evident in the newest properties joining the portfolio. Limelight Boulder, which recently opened, proudly stands as the largest all-electric hotel in the country, and Limelight Mammoth, set to debut this winter, will also operate entirely on electric power. Providing guests with access to premium Audi vehicles, including those from the electric e-tron lineup, directly reinforces this shared value of driving toward a zero-direct-emissions future.
From supporting iconic winter events like the Audi FIS World Ski Championships to providing the horsepower (or electric current!) for year-round adventure, the expanded partnership ensures that every journey, whether from the airport or out into the wild, is an experience defined by performance and progress.
