Luxury fashion house Balenciaga has just announced a groundbreaking new creative partnership with the gaming giant PUBG, spanning both PUBG: BATTLEGROUNDS and PUBG MOBILE.
Starting this week, the Balenciaga takeover is transforming the virtual landscape of PUBG MOBILE with a host of exclusive content. The collaboration is a masterclass in merging the brand’s distinctive, often avant-garde aesthetic with the grit of the game.
Highlights of the in-game experience include:
- Couture Armor Look: A direct translation of Balenciaga’s sculptural, 3D-printed armor couture piece, giving players an unprecedented blend of high fashion and protective gear.
- The Winter ’25 Collection: Looks inspired by Balenciaga’s Winter 2025 ready-to-wear line, including the Corseted Hoodie and the Pink Puffer Look, ensuring your avatar is dressed for the deadliest runways.
- Aspirational Accessories: Players can secure exclusive accessories like the Invisible Rectangle Sunglasses, a Faux Fur Helmet, and an upgradable Balenciaga Backpack.
- Themed World of Wonder Map: For those looking to express their style outside the intense battle, an official Balenciaga World of Wonder map allows players to interact with the brand’s universe, complete with an iconic Balenciaga snowboard.
- Exclusive Rewards: The collaboration extends to Balenciaga Parachutes, Crest Avatar Frames, and special Space Gifts to customize your in-game identity.
This integration isn’t confined to a simple item shop; it’s a statement about the cultural prominence of gaming as the next frontier for luxury brands.
In true fashion-meets-gaming style, the collaboration is extending beyond the digital screen. A limited-edition co-branded merchandise capsule collection is launching, allowing fans to own a piece of this unprecedented partnership.
The physical collection includes T-shirts, caps, and keychain accessories, available in select Balenciaga flagship stores and online in key global markets like the US, South Korea, and the UAE. This bridges the gap between the virtual identity players craft and their real-world style, turning game fandom into high fashion.
