Coty Inc. today announced a strategic collaboration with OpenAI to integrate advanced artificial intelligence tools across its global organization. By deploying ChatGPT Enterprise, Coty provides its teams with access to OpenAI’s most sophisticated models, backed by enterprise-grade security and privacy protocols.
The approach reflects Coty’s commitment to responsible, intentional innovation, introducing new technologies in a way that maintains strong governance, clear guardrails, and a continued focus on quality. Human expertise remains central to Coty’s approach, with AI serving as an efficiency enhancer for the creativity and strategic thinking that defines its brands.
Jerome Auvinet, Coty Chief Information, Digital Innovation & Business Services Officer says, “This collaboration enables Coty teams to securely use OpenAI’s leading, enterprise-grade AI capabilities in line with Coty’s expectations for privacy, quality, and performance. It helps our teams work more efficiently and focus on higher-value contributions.”
The collaboration with OpenAI is a cornerstone of Coty’s rapidly accelerating internal AI movement. This initiative is anchored by a global upskilling program designed to empower employees across all functions with the confidence, creative freedom, and foundational technical skills required to integrate AI into their daily workflows.
