The holiday season is officially revving up, and in a spectacular fashion statement, Ferrari has launched its highly anticipated 2025 Holiday Campaign. Moving beyond the traditional automotive spotlight, this campaign—titled “Celebrating in Style”—is a cinematic masterpiece that beautifully weaves together the brand’s engineering precision, its refined style, and the profound sense of community rooted in its Italian heartland.
Directed by Lorenzo Gironi and guided by Creative Director Rocco Iannone, the campaign is not just an advertisement; it’s an emotional journey that transforms the act of giving into an experience of togetherness.
The film is set entirely in Maranello, the spiritual home of the Prancing Horse. It unfolds across three of the brand’s most iconic spaces, creating a narrative of movement and belonging:
- The Iconic Headquarters Façade: The journey begins at the legendary gates on Via Abetone Inferiore, grounding the collection in the history and discipline of the Ferrari factory.
- The Stylish Boutique: The campaign moves into the Ferrari Boutique, where the featured Holiday Collection pieces take center stage, showcased as gifts embodying elegance and engineering.
- Ristorante Cavallino: The narrative culminates at the vibrant Ristorante Cavallino, transforming the brand’s philosophy from speed on the track to the stillness and joy of shared celebration—complete with laughter, champagne flutes, and a palpable sense of conviviality.
