Love her or… watch her, there is simply no ignoring the business empire that Kim Kardashian has built. From disrupting the shapewear industry with Skims to establishing a presence in beauty, the reality star-turned-mogul has cemented her status as a billion-dollar brand builder.
Now, she’s opening up her playbook to the world. MasterClass has just announced the launch of ‘The New Rules of Business: The Kimmandments,’ a deep dive into the philosophy and strategy that fueled her transformation from TV personality to business powerhouse.
Forget abstract business theories. This class is designed as a direct, no-filter look at the 10 essential rules Kim Kardashian lives by—the very principles that have guided her through product development, market disruption, and cultural dominance. They are a fascinating blend of mindset, marketing, and sheer willpower.
While you’ll have to sign up for MasterClass to get the full breakdown, a few of the core Kimmandments have been revealed, giving a taste of the course’s tone and focus:
- Kimmandment 1: You Are the Product.
- Kimmandment 4: Don’t follow the feed. Be the feed.
- Kimmandment 8: Know Your Worth and Add Tax.
- Kimmandment 10: Because I Said So.
Whether you’re looking to launch a side hustle, scale a startup, or simply want to learn how to dominate the social media landscape, the lessons focus on turning instinct into clear, executable strategy.
This MasterClass serves as a powerful reminder that in the modern economy, personal brand and business brand are intrinsically linked. By sharing her ‘Kimmandments,’ Kim Kardashian is proving that her success isn’t just luck or fame—it’s a calculated, disciplined, and unapologetic business strategy that anyone looking to build an empire should study.
