Louis Vuitton has opened an exhibition in France which spotlights Art Deco and explores the luxury house’s “participation in the original event”.The Louis Vuitton Art Deco immersive experience in Paris comprises eight rooms which offer a “distinct perspective” on the maison’s creative journey and its “deep connection” to the Art Deco movement, showcasing 300 rare items from its archives. It spotlights the legacy of Gaston-Louis Vuitton, the grandson of the house’s founder, whose industrial and artistic vision shaped a “pivotal era” for the Louis Vuitton brand.
The house said this legacy can be seen in Louis Vuitton’s latest beauty offering, La Beauté, which launched in August and was created in collaboration with legendary MUA Pat McGrath. The Louis Vuitton Art Deco experience opens today (26 September) on the occasion of the 100th anniversary of the International Exhibition of Modern Decorative and Industrial Arts, which took place in Paris in 1925.
A full display of Louis Vuitton Editions – including City Guides, Fashion Eye, hardcover books and more – can be found in a dedicated library area. Visitors can also enjoy personalization services, such as hot stamping and mon monogram for travel.
Louis Vuitton is situated at 26 Quai de la Mégisserie, Paris, and is open to the public from Tuesday to Sunday, 11am to 8pm.
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