Mercedes-Benz strengthens its commitment to tennis and is delighted to welcome tennis star Coco Gauff as a new global brand ambassador. The 21-year-old American is widely regarded as one of the best players worldwide and has already achieved remarkable success in her young career. Currently ranked third on the Official Women’s Tennis Ranking, Coco Gauff is a generational talent and among the favorites for upcoming Grand Slam Tournaments.
“Coco Gauff is an exceptional athletic talent – focused, resilient, and unafraid to lead. As Mercedes-Benz embarks on an exciting new chapter in tennis, her impact both on and off the court makes her an outstanding ambassador. We’re honored to welcome her to the Mercedes-Benz family and look forward to creating meaningful moments for fans worldwide.” Christina Schenck, Vice President Digital & Communications and Investor Relations, Mercedes-Benz AG
“For me, tennis has always been about more than just winning. It’s about growth, passion and determination. That’s why this partnership with Mercedes-Benz feels so special – we share the same drive and belief in pushing boundaries.” Coco Gauff, Mercedes-Benz Brand Ambassador
Coco Gauff joins a prestigious roster of Mercedes-Benz ambassadors who embody the spirit of the three-pointed star, including the legendary Roger Federer, further cementing our dedication to the sport of tennis. This announcement also comes as Mercedes-Benz deepens its commitment to the entire sport, having recently signed a new, significant partnership with the WTA Tour itself.
