In an exciting announcement that’s sending ripples through the worlds of beauty and entertainment, Estée Lauder has named the incomparable Nia Long as its first-ever Brand Ambassador exclusive to North America.
This partnership is more than just a celebrity endorsement; it’s a powerful fusion of enduring Hollywood grace with a legacy brand, championed by a woman whose very essence embodies confidence, authenticity, and multidimensional beauty.
A Natural Alignment of Values
Nia Long, the award-winning actor, producer, and author, has captivated audiences for over three decades with roles that showcase strength, resilience, and depth. She is a cultural icon whose influence transcends generations, making her a perfect fit for a brand rooted in the vision of its pioneering female founder, Estée Lauder herself.
In a statement, Long expressed her enthusiasm, sharing, “Beauty starts with confidence and honoring your authentic self.” She added, “I’m excited to partner with Estée Lauder, a storied brand founded by a woman who believed beauty should uplift and empower us to celebrate ourselves every day.”
Estée Lauder’s leadership echoed this sentiment, highlighting that Nia Long is “a powerhouse and a cultural force whose authenticity, confidence, and modern point of view on beauty resonate deeply with our brand values.”
The Power of Self-Love and Routine
For Nia Long, beauty is intrinsically linked to self-care and self-love. Her personal philosophy aligns beautifully with the brand’s focus on high-performance skincare and makeup.
Long’s new role will see her starring in campaigns across digital, TV, and print for the brand’s beloved franchises, including iconic products like the Advanced Night Repair Serum and Double Wear Stay-in-Place Foundation.
She’s spoken candidly about her relationship with the products, revealing that her daily skincare routine is a non-negotiable act of self-love. As she steps into her fifties, Long has embraced this chapter with a sense of self-trust and adventure, making her the perfect voice to connect with women across North America who value wellness, longevity, and embracing every stage of life.
Representing a Modern View of Beauty
This groundbreaking appointment marks a meaningful commitment by Estée Lauder North America to representing beauty in all forms and inspiring audiences to value cultural connection and self-expression. Long’s status as an icon of multidimensional beauty—a dedicated mother, a successful artist, and an influential voice—broadens the narrative of elegance and aspiration.
We can’t wait to see Nia Long bring her radiant energy and timeless sophistication to Estée Lauder’s upcoming campaigns. Get ready to be inspired to embrace your own beauty journey with the same confidence and grace that Nia Long embodies every single day.
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