OpenAI plans to integrate its Sora video generation model directly into ChatGPT to boost user engagement and compete with other AI content tools. Sora first launched as a standalone app in September 2025 and was initially very popular, but interest has cooled due to limits on what users could create and how many videos they could generate.
Even after the integration, OpenAI intends to keep the standalone Sora app running. Adding video generation to ChatGPT could significantly increase computing costs, so OpenAI may introduce monetization strategies, such as a credit-based system similar to the standalone app. Premium options could include features like generating videos with licensed characters (e.g., Disney)
