Fashion enthusiasts, mark your calendars! Rag & Bone, the iconic New York-based fashion house known for blending traditional craftsmanship with a modern, understated aesthetic, has just unveiled its debut timepiece collection. This exciting new venture comes through a significant five-year licensing partnership with Sequel, a division of the Timex Group and a longtime partner of Guess?, Inc., which jointly owns Rag & Bone with WHP Global.
A Fusion of Style and Substance
This debut collection is more than just a line of watches—it’s an expansion of the Rag & Bone lifestyle. The partnership with Sequel, a leader in fashion watches with decades of watchmaking expertise, promises a range that perfectly encapsulates the brand’s core identity: authenticity, quality, and iconic aesthetic.
As Rag & Bone takes its first official step into the watch category, the focus is clearly on translating its signature blend of utility and refined design onto the wrist. The pieces are described as a “balance of style and substance, crafted as the ultimate finishing touch for everyday life.”
Meet the Timekeepers: Sneak Peek at the Collection
While the full collection is set for a global launch in Fall 2025, the initial glimpses reveal pieces that are unmistakably Rag & Bone: minimalist, modern, and rooted in a New York perspective on heritage craftsmanship.
- The Rory Watch (25mm): A modern take on a timeless shape, featuring an oval-shaped recycled steel case, a sapphire crystal, and a slim Italian leather strap. The design includes subtle nods to the brand’s signature hardware.
- The Bleeker Watch (30mm): Reinterprets a classic round silhouette with a brushed recycled steel case and a polished top ring. It stands out with a unique indigo denim strap, complete with contrast stitching—a clear wink to the brand’s denim legacy.
- The Brynn Watch (22.5mm): A small-scale piece big on character. This model features a polished, rectangular recycled gold steel case and a glossy ivory dial, paired with a brown Italian leather strap for a modern-vintage feel.
- The Rowan Date Bracelet Watch (38mm): A modern, sportier option with a turning blue aluminum bezel, a date window, and a sleek brushed-and-polished steel bracelet.
Common to the collection are premium features like sapphire crystals for lasting clarity and scratch resistance, and the use of recycled steel in some of the cases, aligning with modern sustainability efforts. The watches also feature two- or three-hand movements and are Made in Japan, underscoring the commitment to quality and precision.
The Power of Partnership
This move is a strategic one, leveraging the immense market and manufacturing expertise of Sequel and the Timex Group. Paul Marciano, Guess co-founder and Chief Creative Officer, expressed strong confidence in the venture, highlighting the deep-rooted relationship with Sequel and seeing the timepiece collection as a natural and beneficial extension of the Rag & Bone business.
Brett Gibson, President & Chief Commercial Officer of Sequel, echoed this, stating the collection “builds on the authenticity, quality, and craftsmanship that define rag & bone fusing its iconic aesthetic with our decades of watchmaking expertise.”
The inaugural collection will be distributed through premium department stores, specialty stores, and Rag & Bone boutiques worldwide, ensuring these sophisticated new accessories are accessible to a global audience.
The launch of the Rag & Bone timepiece collection marks an exciting milestone, cementing the brand’s position as a holistic lifestyle label. For long-time fans and new admirers alike, this is a chance to wear a piece of Rag & Bone’s distinct aesthetic on their wrist, merging the utility of timekeeping with the ultimate in effortless, modern style.
