The holiday season is nearly upon us, and in a year where personal expression matters more than ever, Saks Fifth Avenue is leading the charge by celebrating individuality. The luxury retailer has just unveiled its spectacular 2025 holiday campaign: “Holiday Your Way.”
This isn’t about following a script. This exciting new campaign champions discovery and the art of signature style, centering around the countless ways customers express themselves through fashion for their chosen holiday moments.
Style for Every Festive Moment
The “Holiday Your Way” narrative beautifully captures the energized spirit of New York City during the festive season. Shot by acclaimed photographer Angelo Pennetta, the campaign features festive characters in a variety of holiday vignettes, reminding us that the season is a medley of moments—from rushing out of the office to a glamorous night out with friends, to a warm reunion with loved ones at the airport. Each scene is a stunning backdrop for personal style and merriment.
Notable faces in the campaign include Meadow Walker, Julez Smith, and Magnus Ferrell, alongside iconic fashion editor Patti Wilson and New York’s celebrated dining duo, Riad Nasr and Lee Hanson of Frenchette.
Curated Luxury at Your Fingertips
To help you dress for every occasion, Saks is offering an exceptional selection of merchandise. Shoppers can refresh their holiday wardrobes with sought-after brands like Balmain, Akris Punto, and Milly.
On Saks.com, the festive experience is streamlined:
- The Holiday Gift Guide Shop: Your seasonal destination for standout gifts, with curated assortments including Gifts for Her, Gifts for Him, Beauty Gifts, and essential Stocking Stuffers.
- The Holiday Party Shop: A refined edit of festive looks perfect for intimate family events, glamorous gatherings, and even travels afar.
Iconic Windows and Light Show Return
No Saks holiday campaign would be complete without the famed New York City flagship experience. This year promises to be especially dazzling:
- Enchanting Window Displays: The center six windows of the Fifth Avenue flagship will bring enchanting scenes of New York to life, from a snowy Central Park boat scene to a uniquely decorated holiday tree. Additional windows will feature a visual ode to making the holidays your own, echoing the “Your Story in Lights” campaign motif.
- The Reimagined Light Show: Mark your calendars! This year marks the highly anticipated return of the iconic holiday light show on November 24th, featuring a reimagined, state-of-the-art display that promises to awe spectators.
Gifts That Give Back
For the sixth consecutive year, Saks Fifth Avenue is presenting its one-of-a-kind Holiday Experiences, offering customers unique gifts that also support meaningful causes. Each purchase contributes to the Saks Fifth Avenue Foundation, which advances mental health initiatives, or Comic Relief, which funds programs to support children and families living in poverty.
This year, the message is clear: the holidays are yours to define, and your style is the perfect way to express that magic. Head to Saks Fifth Avenue in-store or online to discover your perfect festive look and truly celebrate the “Holiday Your Way.”
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