OpenTable today announced the launch of its new all-in-one marketplace for private and group dining. For too long, planning a private or group dining event has been a frustrating and time-consuming process. It’s a tale as old as time: endless internet searches, multiple phone calls, and a string of unanswered emails, all just to find the right venue for a birthday, corporate event, or family gathering. OpenTable’s own research found that people spend an average of 17 hours on this scavenger hunt.
But that’s all about to change. OpenTable, the global leader in restaurant technology, has just launched a game-changing, all-in-one marketplace designed to streamline the entire process for both diners and restaurants.
A New Way to Plan Your Perfect Event
OpenTable’s new platform replaces the scattered, manual process with a single, reliable hub. Here’s how it works for you:
- Effortless Discovery: The new city discovery page allows you to browse and compare venues with private dining rooms, semi-private spaces, and large group tables. You can filter by transparent pricing, menus, ambiance, and capacity, so you can find the perfect fit for your specific needs.
- Instant Booking: In a first for the industry, many venues on the marketplace now offer instant booking. No more waiting for a response! You can check real-time availability and secure your reservation in seconds.
- All the Details in One Place: Each listing is rich with information, including high-quality imagery, menus, and even details on amenities, so you can make a confident choice without the back-and-forth.
The Benefits for Restaurants
This new marketplace is not just a win for diners; it’s a powerful tool for restaurants as well. The platform helps venues generate incremental revenue by turning previously underutilized private dining spaces into a consistent, profitable business. OpenTable’s research shows that a staggering 68% of consumers would host more events if the process were easier, and 66% are willing to spend more for a dedicated private space.
The marketplace helps restaurants by:
- Generating Qualified Leads: The platform delivers direct leads for large bookings, eliminating the administrative burden of fielding multiple inquiries.
- Maximizing Revenue: By making it easy for diners to find and book private spaces, restaurants can fill tables that might otherwise sit empty.
- Providing a Seamless Process: Restaurants can easily set up their private dining offerings, complete with pricing, policies, and availability, creating a frictionless path from inquiry to confirmed reservation.
OpenTable’s new marketplace is more than just a new feature—it’s a complete transformation of the group dining experience. It’s about bringing people together for meaningful celebrations and gatherings by removing the biggest barrier to entry: the planning process itself.
The new marketplace is now live globally. To explore the possibilities for your next event, visit OpenTable’s private dining page today.
