In a masterful fusion of hip-hop entrepreneurship and centuries-old French artistry, Curtis “50 Cent” Jackson’s Sire Spirits has officially unveiled its most luxurious offering to date: the 505 Edition Branson Cognac by Lalique.
This isn’t just a bottle of high-end spirits—it’s a collector’s artifact, a statement piece of “conscious luxury,” and an entry ticket into an exclusive society, all for a total of $25,000.
The Decanter: A Sculptural Masterpiece
The heart of this ultra-exclusive release is the crystal decanter itself, hand-crafted by master artisans at the legendary Lalique workshop in Alsace, France. Limited to just 505 hand-etched and individually numbered pieces, the decanter marries the historic finesse of Lalique with the bold vision of 50 Cent.
- Inspired by History: The robust silhouette draws inspiration from René Lalique’s early 20th-century perfume bottles.
- A Symbol of Strength: It is crowned with a majestic lion head, a symbol of mastery and strength that is iconic to 50 Cent’s Branson Cognac line.
- Unparalleled Presentation: The decanter is housed in a bespoke, hand-crafted display case made of premium wood and composite marble. It features illuminated compartments activated by a signature Branson LionHead key, creating a cinematic presentation.
The Liquid Art: Hors d’Age Cognac
What fills this magnificent vessel is a rarity in itself: an exquisite Hors d’Age cognac. This blend is composed of 200 eaux-de-vie sourced exclusively from Grande Champagne, Cognac’s premier cru, with some of the spirits having been aged in Limousin oak for up to 100 years.
Tasting notes for this ancient and complex liquid include:
- Nose: Damp undergrowth, patinated leather, and orange zest.
- Palate: White truffle, candied fruits, and ancient spices with a velvety texture.
- Finish: A remarkably long and elegant finish, lasting more than 30 caudalies.
Luxury with a Charitable Mission
Beyond the artistry and age, the “505 Edition” embraces a philosophy of conscious capitalism. The path to ownership is by invitation only and begins with a mandatory $5,000 charitable donation to The G-Unity Foundation, 50 Cent’s non-profit dedicated to empowering underserved communities.
After the donation, prospective owners receive the exclusive opportunity to complete the purchase for an additional $20,000.
The ‘505 Society’
Every purchaser becomes a Founding Member of the 505 Society, an exclusive virtual private club that connects networking and philanthropy. Membership benefits include:
- A custom hand-crafted Lalique coin and digital NFT.
- Invitations to VIP events, concerts, and international experiences.
- Priority access to future limited-edition offerings.
As Curtis “50 Cent” Jackson puts it, “This is more than a cognac—it’s a manifesto, a bridge between French heritage, the American dream, and my strong belief in conscious capitalism.”
The 505 Edition Branson Cognac by Sire Spirits × Lalique is a monumental crossover, proving that true luxury today is a potent mix of exquisite craftsmanship, rare quality, and a commitment to legacy. It’s not just what you’re sipping; it’s the story you’re creating.
