The holiday season has officially arrived on Fifth Avenue, and no one ushers it in with more quintessential New York glamour than Bergdorf Goodman. This year, the legendary luxury retailer invites us to step into a world of dazzling anticipation with its exquisite new holiday campaign: “The Bergdorf Soirée.”

More than just a campaign, this is a cinematic ode to the energy, elegance, and art of a perfect New York evening, capturing the thrill of “getting-ready moments,” the clink of champagne glasses, and the unforgettable fashion that defines the festive season.

The Art of the New York Holiday Night

“The Bergdorf Soirée” story unfolds like a captivating short film, beginning not with the party itself, but with the thrill of the invitation. The campaign follows a sophisticated cast of characters—including Bergdorf’s own icon Linda Fargo, designer Willy Chavarria, and twin influencers TK and Cipriana Quann—as they prepare for the ultimate holiday gathering.

The visuals are a lush celebration of high-fashion fantasy, showcasing spectacular pieces from the world’s most coveted houses, including Schiaparelli, Tom Ford, Marc Jacobs, and Valentino. The entire narrative is a love letter to the alchemy that happens when extraordinary people and extraordinary design converge under the magical glow of a New York night.

“Our campaign captures an inspirational world where extraordinary people and design come together in a way that feels joyfully reflective and magical.” — Kristin Maa, Saks Global CMO

Experience the Soirée, In-Store and Online

The magic isn’t confined to the silver screen. Bergdorf Goodman is translating the luminous allure of “The Bergdorf Soirée” into an immersive, 360-degree holiday experience for every client:

The Gift of Glamour: A curated “Shop All Gifts” experience is now live, featuring tailored assortments like Gifts for Her, Him, and Home, alongside exclusive BG-only styles. Whether you’re seeking a statement-making look for a party or a perfect gift for a loved one, the curation is designed to inspire.
The Holiday Book: Soon to arrive on doorsteps, this year’s highly-anticipated edition features dedicated fashion stories, expansive gift guides, and a fictional tale titled Fashionable Lives that ties directly back to the Soirée’s fabulous party personalities.
Extraordinary Experiences: The store itself will host a roster of extraordinary events, including bespoke shopping moments, exclusive designer appearances, and the beloved Breakfast with Santa series, ensuring a festive surprise around every corner.
The Iconic Windows: While the campaign sets the stage, the ultimate reveal—the world-famous Bergdorf Goodman Holiday Windows—will debut later this season, promising to be the grand, artistic spectacle New Yorkers and visitors anticipate all year long.

This holiday season, Bergdorf Goodman isn’t just selling luxury; it’s selling the art of celebration. “The Bergdorf Soirée” is a reminder that the best part of the holidays is the anticipation, the connection, and, of course, the unforgettable fashion you wear when the invitation finally arrives.