A new, groundbreaking chapter has opened in Italy’s storied Motor Valley. Alfa Romeo and Maserati, two of the most iconic names in automotive history, have united their bespoke services and heritage expertise under one unprecedented creative hub: BOTTEGAFUORISERIE.
More than just a collaboration, BOTTEGAFUORISERIE—a name that translates roughly to “The Master’s Workshop for Extraordinary Automobiles”—is a manifesto for modern Italian luxury. It’s where the fierce racing soul of Alfa Romeo meets the timeless passion of Maserati, merging tradition, cutting-edge technology, and the finest Fuoriserie (custom-built) craftsmanship.
“This launch is more than the creation of a new initiative—it is the symbol of a new era for Alfa Romeo and Maserati… where the extraordinary becomes tangible.”
— Santo Ficili, CEO of Alfa Romeo and COO of Maserati
Four Pillars of Italian Excellence
BOTTEGAFUORISERIE is structured around four distinct, yet interconnected, divisions, each dedicated to advancing a different aspect of automotive passion and performance:
| Pillar | Focus | Key Offerings |
| BOTTEGA | The Few-Off Limited Edition | The “few-off” program for ultra-exclusive, hand-built models. This is the cradle for high-emotion vehicles that push boundaries, following the legacy of the Alfa Romeo 33 Stradale and the Maserati MCXtrema. |
| FUORISERIE | Bespoke Personalization | The ultimate customization program for production models (like the Giulia Quadrifoglio or Maserati Grecale). Dedicated design teams work with clients to tailor colors, materials, and details, turning a factory car into a unique piece of art. |
| La Storia | Heritage and Preservation | Focuses on safeguarding the rich history of both marques. This includes restoration and certification services for vintage cars, as well as preserving the archival and museum collections (such as the Alfa Romeo Museum in Arese). |
| Corse | Racing and Performance | Channels motorsport expertise and racing know-how into road car innovation. This division is focused on developing next-generation technologies in aerodynamics, chassis design, and powertrains, building on both brands’ extensive racing success. |
The Power of Two Icons
While housed under one umbrella, the leadership has stressed that BOTTEGAFUORISERIE will not merge the identities of Alfa Romeo and Maserati. Instead, the initiative will leverage their shared resources, methodologies, and artisan mastery—which spans from Modena to Turin and Arese—to elevate the excellence of each brand independently.
For the enthusiast, this means:
- A Higher Cadence of Dream Cars: Expect to see a more frequent introduction of ultra-exclusive, limited-run models.
- Unrivaled Customization: Customers will gain access to a truly sartorial (tailor-made) level of personalization, previously reserved only for a select few.
- Legacy Secured: The history of both brands is actively preserved and brought back to life, sometimes even through modern interpretations of iconic vintage models.
BOTTEGAFUORISERIE is a bold statement, confirming that for these Italian titans, the future is about doubling down on emotion, craftsmanship, and exclusivity. It’s a commitment to creating vehicles that are not only technically exceptional but emotionally unforgettable.
