In July of 1975 at Olympic Stadium in Munich, the world was introduced to the very first BMW 3 Series. The 3 Series has since become the byword for ‘sports sedan’ and has embodied the very soul of BMW for five decades. Today, BMW marks this anniversary with a special, limited-edition 3 Series: the 2026 BMW M340i xDrive 50 Jahre Edition. The 50 Jahre Edition pays homage to 3 Series that came before with distinctive BMW Individual paint finishes taken from five previous generations. Inside, one of three tones of Extended Merino Leather – available on a 3 Series model for the first time in the US – is coordinated with the chosen paint color. An M Performance exhaust system and carbon fiber rear spoiler further distinguish the 50 Jahre Edition.
The M340i xDrive 50 Jahre Edition is offered in a single equipment profile – no additional options available – at an MSRP of $75,200 plus $1,175 destination and handling. Production has begun with deliveries expected to commence in the first quarter of 2026.
The M340i xDrive 50 Jahre Edition may be had in one of five exclusive design packages that blend a BMW Individual paint color with a complimentary shade of Extended Merino Leather upholstery and either red or blue calipers for the M Sport brakes.
Each finish is enhanced by the standard Shadowline Package, which adds M Shadowline Adaptive Full LED lights and Shadowline trim on the kidney grille and lower air intake. At the back is an M Performance carbon fiber spoiler and a special “50 JAHRE EDITION” badge on the trunk lid.
The 50 Jahre Edition announces its presence through a dual-branch M Performance exhaust system with Shadowline tailpipe finishers. At each corner is a 19-inch M Dual-spoke Bicolor Black 792M wheel mounted on an all-season runflat tire.
Moving inside, the aforementioned Extended Merino Leather interior of every 3 Series 50 Jahre Edition is elevated further by carbon fiber trim. A Harman Kardon surround sound system and the BMW Curved Display with Head-Up Display are included with the standard Premium Package. The front door entry sills and a metal plaque on the cupholder cover are inscribed with “3 SERIES 50 JAHRE EDITION”, adding another touch of exclusivity.
Of course, the foundation of the 50 Jahre Edition is the car that has been revered as the sports sedan benchmark for decades. Motivation is provided by BMW’s celebrated 3-liter inline 6-cylinder engine featuring TwinPower Turbo and 48-volt mild hybrid technologies. Paired with an 8-speed Steptronic transmission and xDrive intelligent all-wheel drive, the M340i xDrive can accelerate from 0-60 in just 4.1 seconds. The silken powertrain works in harmony with an exceptionally well-balanced chassis, creating a peerless blend of precision, composure, and controllability.
