The fashion world just served up some seriously delicious news: Emmy-winning star of The Bear, Ayo Edebiri, has officially been named a House Ambassador for Chanel!
But this isn’t just another celebrity-brand pairing. Edebiri holds a special title: she is the very first brand ambassador appointed under the creative direction of Matthieu Blazy. This collaboration signals a bold, new chapter for the legendary Parisian house, and frankly, we can’t think of a better person to usher it in.
A Natural Ally: Wit, Talent, and Distinctive Style
Chanel’s statement highlights everything we love about the actor/writer: her “bold talent as an actor/director,” her “distinctive wit,” and a singular perspective that makes her a “natural ally of Chanel.”
For months, Edebiri has been showcasing a sophisticated yet playful flair for the brand on red carpets, hinting at a partnership that now feels utterly inevitable. From a chic black-and-velvet gown at the New York Film Festival to a perfectly-tailored vintage bouclé suit in Venice, she has consistently proven her ability to make Chanel’s timeless elegance feel modern and entirely her own.
The Blazy Connection
The mutual admiration between Edebiri and Creative Director Matthieu Blazy is the secret ingredient here. Blazy, who is set to unveil his highly-anticipated inaugural Spring/Summer 2026 collection for Chanel, is clearly looking to embrace a spirit of contemporary dynamism, and Edebiri embodies that perfectly.
“Matthieu and I clicked right away. I love his vision, both sensitive and joyful,” Edebiri shared in a statement. “His looks give me confidence, but I still feel like myself. I am so happy to be embarking on this adventure with Matthieu and Chanel.”
Blazy, for his part, praised her versatility and spirit: “Ayo is all strength, but at the same time, she is vulnerable enough to always put herself out there. She writes, she acts, she directs. Nothing can stop her. I admire her boldness, her beauty, her intellect, and her choice of artistic projects.”
A New Era of Elegance and Power
Edebiri’s appointment is a pivotal moment. As the first ambassador of the Blazy era, she is poised to redefine what the “Chanel woman” looks like for a new generation. This collaboration links one of Hollywood’s most exciting, genre-defying figures with the Parisian legacy of creative power, promising a blend of authentic personality and high-fashion elegance.
Her official role begins today, as she sits front-row for Blazy’s debut show at Paris Fashion Week. All eyes will be on the runway—and on Ayo Edebiri—as the new vision for Chanel comes to life.
