Roc Nation, the entertainment powerhouse founded by Jay-Z, has partnered with the Fashion Institute of Technology (FIT) to launch an exciting student design competition. This initiative aims to cultivate young talent and create an exclusive limited edition Roc Nation capsule collection that reflects innovative fashion design and cultural significance.
Starting on Aug. 29 for the Fall 2025 semester, students enrolled at FIT will be invited to create, design and submit clothing capsules for the chance to win a $20K prize – representing the approximate cost of tuition. The winning student will also have their winning concept developed into an exclusive Roc Nation 2026, limited-edition collection.
The collaboration between Roc Nation and the Fashion Institute of Technology signifies a pivotal moment in merging education with industry practice. Roc Nation’s prominence in entertainment and its strategic ventures into fashion create a unique platform for students. As a powerhouse, Roc Nation cultivates visionary creativity, while FIT, a beacon of scholarly excellence, equips aspiring designers with essential skills. This partnership not only enhances students’ practical experience but also emphasizes the vital connection between innovative education and the dynamic realities of the fashion world, inspiring the next generation of visionaries.
The collaboration between Roc Nation and FIT not only champions emerging designers but also merges entertainment with fashion in a groundbreaking way. This competition serves as a platform for students to express creativity and contribute to a vibrant industry, ultimately shaping the future of fashion design.
